In a world of rapid change and uncertainty, promotional products are a powerful way to build brand awareness and establish loyalty. But it’s not enough to simply create a printed product that will make an impression, you need to ensure that your impression sticks. After all, people forget billboards and magazine ads — but they’re more likely to remember the gift they received at a conference or 5K run that advertised your business. So, in order to stand out from the crowd and create a lasting impact, it’s important to think beyond business cards and consider innovative, creative ways to promote your company.
One way to do this is by integrating technology into your promotional products. This could be a mobile app that lets someone access your contact information by scanning the code on your business card with their phone. Another option is to use a service like Popl to create a digital business card that can be shared with others. Then, when a person receives your digital business card, they can easily click through to your website and social media profiles.
You can also integrate your business card with other apps to provide a more immersive experience for the user. For example, when a person receives your business card with a link to your LinkedIn profile, they can click through to view your entire professional portfolio and connect with you on other platforms.
When it comes to business card printing, some companies are using bold colors and alternative fonts to stand out from the crowd. But, other companies are focusing on simple illustrations or icons that represent the type of business they are in. This is especially effective for businesses such as lawyers, consultants, or financial services where a more traditional design with neutral colors and standard fonts may be most appropriate.
Another popular business card printing trend is the use of heavy-weight strokes. This style of business card is a bit of a rebellion against the classic, clean and tidy aesthetic that has become the norm. The thick strokes add a sense of weight and heft to the business cards that help them look more imposing and daring.
In addition to contrasting strokes, these cards are also using round shapes and fonts to convey an approachable, friendly tone. They are a subtle, thoughtful way of showing that your business is more than just a cold, impersonal corporation.
Whether you’re looking to add an innovative twist to your business card or you’re interested in creating unique, personalized printed promotional products for your business, the best custom printing company in Orlando has the tools and expertise to deliver the results you need. Contact one today to get started.